Privacy Policy
Draft. These terms are not final and will be confirmed before the store opens. Items marked TBD are still open.
This is a draft structure. Because we handle photos of teeth and impressions, some of what we collect may count as health data under certain state laws.
What we collect
Contact and shipping details, order history, messages you send us, photos of your teeth and molds, and basic website usage data.
[TBD — owner to confirm: final list, including analytics and cookies]
How we use it
To make and deliver your appliance, answer your questions and run the store.
[TBD — owner to confirm: marketing use and opt-out]
Who we share it with
[TBD — owner to confirm: partner lab (incl. location), payment processor, shipping carriers, email/SMS tools]
Consumer health data
[TBD — owner to confirm: separate consumer health data notice (e.g. Washington MHMDA, Nevada) — lawyer to advise]
Text messaging (SMS)
If you opt in to text messages, we collect your mobile number and a record of your consent (date, time and the page where you agreed). We use them only to send the messages you agreed to: order updates, impression kit help, consultation replies and occasional offers.
Mobile numbers and SMS opt-in data and consent are not shared with, sold or rented to third parties or affiliates for their marketing or promotional purposes. We share them only with the service providers that deliver our messages (such as our phone and messaging provider), and only for that purpose.
Message frequency varies. Msg & data rates may apply. Reply STOP to opt out, HELP for help. See the SMS terms in our Terms of Service.
Your rights
[TBD — owner to confirm: access, deletion and correction requests; state-specific rights (CA, etc.)]
Retention and security
Draft: digital models kept for 12 months for repeat orders. [TBD — owner to confirm: retention for other data, security measures]
Contact
Privacy questions: hello@perlasmile.com. [TBD — owner to confirm: effective date]